Making the lives of new parents easier.

We know this exciting chapter comes with lots of new challenges, including how to provide high quality goods for your brand new bundle of joy without breaking the bank! We’ve been dreaming up the best way to make the clothing process more convenient, less expensive, and environmentally sustainable.

How it works

Hear it from our parents

"It's like our 3 month old baby has her own personal shopper"

Emma, Los Angeles